„Half the money I spend on advertising is wasted; the trouble is I don’t know which half.“
– John Wanamaker
COMPAILE Customer Data Analytics helps improve processes and optimise the business of our clients through categorisation and intelligent linking of the available data. In the retail sector for example, this enables tailor-made advertising and offers that are well adjusted to the target group. The days of watering can advertising are over!
COMPAILE Customer Data Analytics works with various software solutions and provides an overview of the purchase behaviour and living environment of your customers through data and picture recognition. We collect and link data in a way that was not possible until now. AI makes it possible to quickly and simply categorise data and show connections. In evaluating the data this way, COMPAILE Customer Data Analytics creates an added value that can be used for process optimisation. The evaluations are designed according to the wishes of our clients, who can also decide upon the evaluation frequency.
Customer Data Analytics can be used for various purposes: